HomeWord’s Worth

Google for startups school goes to 2nd and 3rd tier cities.

Google India has announced the launch of their new initiative to guide 10k startups in tier-II & III cities in the country. The Startup School is a series of guided online training designed to equip early-stage startup founders with the tools, products, and knowledge that growing companies need. The key reasons for a failed startup are unmanaged cash burn, flawed demand assessment, Ineffective feedback loops or lack of leadership. This is what Google for Startups initiative is specifically designed with the idea to help the founders get a better understanding of the space and learn from the best in this space.

The 9-week course will be delivered virtually and features fireside chats between Google leaders and collaborators from across the startup ecosystem spanning fintech, D2C, B2B and B2C e-commerce, language, social media & networking, job search and many more. Aimed at early-stage founders with a minimum viable product, the program provides the flexibility of a virtual curriculum and allows attendees to pick and choose the modules they did like to tune in for.

The curriculum will feature instructional modules on subjects like shaping an effective product strategy, product user value, road mapping & PRD development, building apps for users in markets like India and driving user acquisition. Founder shall gain orthogonal insights from discussions around what makes an effective founder, formalizing hiring and more.

Metro cities are no longer the only startup hub in India

India is the third-largest birthing ground for startups in the world with around 70k startups. They are no longer restricted to Bengaluru, Delhi, Mumbai or Hyderabad. There are now fast-growing startups in tier 2 cities such as Jaipur, Indore, Gorakhpur, etc accounting for nearly 50% of all recognised startups.